DEUTZ Group: Unit sales
Unit sales up on 2013
In 2014, DEUTZ sold 196,403 engines, which was a rise of 6.7 per cent on the number sold the previous year (184,028 engines). This was largely attributable to the Mobile Machinery application segment, where 40.8 per cent more engines were sold than in the previous year. Unit sales decreased in all the other application segments. In view of the introduction of the EU Stage IV emissions standard for power categories below 130kW in the European Union with effect from 1 October 2014, DEUTZ sold a particularly large number of engines with capacities of less than four litres in the first nine months of 2014.
DEUTZ Group: Unit sales by application segments
Unit sales increased in all regions. In our largest market – EMEA – we increased our sales figures by 3.8 per cent to 144,354 engines. Within this region, there was a sharp rise in unit sales in Germany, which were up by 31.9 per cent; however, sales were down by 4.6 per cent in the rest of Europe. Sales of engines rose by 15.4 per cent to 41,118 units sold in the Americas and increased by 16.7 per cent to 10,931 engines in the Asia-Pacific region.
DEUTZ Group: Units sales by region
During the year, unit sales were ahead of the comparative period of 2013 in each of the first three quarters, by 22.7 per cent, 10.0 per cent and 14.8 per cent respectively. However, unit sales slowed in the fourth quarter and stood at 41,304 engines, 16.3 per cent below the figure for the fourth quarter of 2013. The strongest quarter in terms of unit sales was the third quarter when 56,020 engines were sold.